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Sony Alpha A7 III with Sony FE 24-70mm f/2.8 GM Lens

Sony EC99826
0003719995| Sony Alpha A7 III with Sony FE 24-70mm f/2.8 GM Lens
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About the Sony Alpha A7 III with Sony FE 24-70mm f/2.8 GM Lens


Sony Alpha A7 III Body Only Details

The A7 III is a full-frame mirrorless camera that includes all the features that will suit the vast majority of photographers.

If you still need more (or less) features Sony has 8 models in their A7 line up to choose from.

Sony has matured the full-frame mirrorless line to the point where all the pieces of the puzzle just work as expected and now they present an incredible feature set in the A7 III at a "basic" price point. But don't let the word "basic" make you think the A7 III is a basic camera. This couldn't be further from the truth.

 Here are 11 reasons why you should seriously consider the new A7 III :

  1. The full-frame 24MP, 10fps shooting and full sensor width 4k video. No other manufacturer even comes close to this feature set at this price point!
  2. In-Body 5 axis 5 stop stabilisation. This works for all lenses and is just not available in most DSLR's.
  3. Best-in-class dynamic range. Photographers have been jumping ship to Sony since the original A7's shipped just for this one feature. The new A7 III further pushes the limit to 15 stops.
  4. 24 megapixels is the sweet spot for image resolution for most photographers. If you need more Sony has the A7r III at 42 MP.
  5. Electronic Viewfinders have improved to the point where there really is no downside to using them and in fact, the upside is all the additional information that can be presented to the users on the screen.
  6. Sony's newer high capacity battery system delivers the shot capacity required for most uses. The optional dual battery grip doubles this.
  7. Constant refinement of the A7 body ergonomics has delivered a truly usable shooting experience that has driven the overwhelming success of the Sony Full Frame mirrorless platform.
  8. Silent shooting is a winning feature that DSLR shooters love when they move to mirrorless.
  9. Sony's A7 line can use pretty well any legacy glass with a wide range of lens adapters available.
  10. Manual focusing is very easy with the A7 series thanks to built-in focus peaking overlays.
  11. Sony's eye-tracking focus has to be seen to be believed — it is that good.

Perfection for all. Everything you need.

Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Gain control of expressive freedom

With outstanding imaging capability and the high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Image quality evolves

Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor evolved image processor

The latest technology achieves a stunning processing speed

A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.

Back-illuminated full-frame sensor

Higher sensitivity and readout speed

The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed while minimizing noise to reveal fine details in every picture.

Reducing noise in high-resolution images Up to 1.5-stop improvement in image quality

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

Subtle gradation from shadow to highlight

The dynamic range of up to approx. 15 stops

Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom for creative imaging.

Faithful colour reproduction more accurate colour reproduction straight out of the camera

Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilisation

The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

14-bit RAW output for rich gradations

For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode

Take aim with high AF performance

4D FOCUS — AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

4D FOCUS: Stunning wide coverage

A remarkable number of phase-detection AF points

This camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.

4D FOCUS: Fast AF speed

Up to two times faster AF performance

Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.

4D FOCUS: Steadfast tracking

Enhanced AF tracking for swiftly moving subjects

The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.

Reliable AF down to EV-3 brightness

Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses

693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

Eye AF revolutionises portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Focus control via touch screen

The α7 III has Touch Focus function, and a TouchPad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in Focus Magnifier

Use autofocus for stills while the focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around

AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Capture decisive moments

Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with the live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting

Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst

Shoot continuously in absolute silence

This camera allows silent shooting at up to 10 fps with AF/AE tracking. Silence is critical for various scenes when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting

Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting

Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.

More realistic, expressive movies

High-resolution 4K HDR

As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

Image resolution uncompromised

Full-pixel readout without binning for high-resolution 4K movies

Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

More comprehensive autofocus performance

Improved Fast Hybrid AF for movie recording

Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.

HLG (Hybrid Log-Gamma) for instant HDR workflow

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.

Supports S-Log3 and Slow and Quick Motion

S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.

Shoot with more assured reliability

Reliable features and operation in a compact body

The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.

Longer battery life to shoot for more professional lengths

The α7 III can use an NP-FZ100 battery with approx. 2.2 times as much capacity as an NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual media slots, UHS-II support

With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

My Menu: faster to your favourites

Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.

Rating function

With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.

High connectivity for smooth workflow

USB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.

 

 


Sony FE 24-70mm f/2.8 GM Lens Details

 

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA Element, Two Aspherical Elements
  • One ED Element, One Super ED Element
  • Nano AR Coating
  • Direct Drive SSM Focus System
  • Internal Focus Design
  • Focus Hold Button, AF/MF Switch
  • Dust and Moisture-Resistant Construction
  • Nine-Blade Circular Diaphragm

 

A fast standard zoom favoured for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.

Beyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.

 

As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.
 Covering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.
 Constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
 Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
 One extra-low dispersion element and one Super ED element are featured in the lens design, too, and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.
 A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.
 A rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing a shallow depth of field techniques.
 A Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.
 A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
 
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