Don't trust your precious memories to just any storage media. The innovative materials found in Archival Gold CD-R's make them one of the most reliable storage mediums available. DVDs are known to deteriorate quickly due to Earth's common elements: ultraviolet light, heat, and humidity. Using N.I.S.T.'s (National Institute of Standards and Technology) accelerated aging process to test the longevity of DVD media, the Archival Gold DVDs have been shown to safely store your images for more than 300 years.