Soft-proofing is a tool which allows you to confirm that the colours that you are expecting to achieve will be handled by the paper that you have chosen.
By soft-proofing your images from a calibrated monitor, you can ensure colour accuracy & consistency when printing your files each and every time. Each profile has been made by in-house in our Fine Art Department and is unique to our printers.
To achieve great colour accuracy when printing with us it is recommended that you download the profile for the paper you are printing on and soft-proof your image with this profile.
The custom ICC profile is used a guide for the monitor to describes the properties of a colour space. Essentially this will tell your monitor how the printer and paper handle certain colours; i.e. the bluest blues and the deepest blacks that can be produced. The last thing you want is to edit the file to your liking and then realise the printer is not able to print the deep rich blue in your sky on the paper you have chosen to print on!
Matte papers are a lot harder to get high detail in dark areas but tend to have a smoother tonal range in the softer colours. Alternatively, a gloss or satin paper will allow you to achieve rich, dark colours and maintain higher levels of detail. ICC profiles also allow you to see the impact that the whiteness of the paper has on your print.
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