Ideal travel companion, equipped with a 50x zoom lens.
Designed for travellers wanting to zoom into their subjects with ease, you'll capture the beauty of your surrounds thanks to the amazing 50x (24-1200mm) zoom power of the PowerShot SX540 HS camera. High-magnification shooting is simple with the PowerShot SX540 HS thanks to its comfortable ergonomic grip to its advanced systems like Intelligent IS and Zoom Framing Assist, the PowerShot SX540 HS is designed to let you track your subject easily, and capture it with accurate focus and clarity. The quality of both your still images and breathtaking 1080p Full HD video at 59.94fps will impress you, especially in low-light situations, due to a 20.3 Megapixel High-Sensitivity CMOS sensor and the DIGIC 6 Image Processor, which together create the Canon HS SYSTEM. Fully equipped with Canon's sophisticated wireless connectivity, so sharing your spectacular images and videos with friends, family and other devices is seamless and simple, the PowerShot SX540 HS is the ideal travel companion.
From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in all the way to the exact shot you want, but you'll be able to capture those shots with incredible Canon quality. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies the best stabilization technology to keep images clear and virtually shake-free in a wide variety of conditions.
With its 50x Optical Zoom lens, the PowerShot SX540 HS camera has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be challenging to track a moving subject. The Zoom Framing Assist seek function makes it much easier to use the camera's powerful zoom lens. When you press and hold the Zoom Framing Assist button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving subject. Once you find it, releasing the button will cause the lens to return to its original zoom position, intelligently keeping the subject in focus until you're ready to shoot and capture the perfect close-up moment. You can even make zoom adjustments while the button is pressed, with an animated assist frame that makes viewing easy. When the button is released, the lens will return to the adjusted zoom position. And with the Zoom Framing Assist Lock, the camera will lock onto and automatically track a subject, intelligently keeping them in the center of the frame until you're ready to capture the perfect close-up shot.
Zoom Framing Assist offers a seek assist function that detects when you're panning (for instance, to search for the location of a soccer ball) and automatically zooms out to help; stop panning, and the zoom returns to its original position. Zoom Framing Assist keeps your subject's face the same size in your frame no matter how they move. Tap the Zoom Framing Assist function button to detect your subject's face. As your subject retreats and advances the camera automatically zooms in and out so their face remains the same size. It's especially useful for capturing the expressions of fast-moving children. The system has been further enhanced by letting you choose the subject's size: choices include face, upper body, whole body, manual or off for superior assistance and control. And, for even more convenience, all Zoom Framing Assist functions are also available when shooting video.
Bring your memories to life as you experience your videos on Full High Definition. The PowerShot SX530 HS camera lets you record highly detailed Full HD video at up to 59.94 frames per second with clear sound. Imagine the fun and excitement of being able to shoot high definition video whenever you want, right from your compact digital camera.The high quality resolution and MP4 audio recording will make your audience feel like they were there with you all along.
The PowerShot SX540 HS is powered by the latest iteration of Canon's proprietary processor, the DIGIC 6 Image Processor, which takes still and video image quality to a beautiful new level. Improved light sensitivity allows for higher resolution with less noise when shooting in dark conditions, and Dynamic IS now detects and compensates for tilt and parallel movement (shift blur) to create video that's exceptionally free of distortion. The DIGIC 6 Image Processor also enhances the performance capabilities of the PowerShotSX540 HS, powering full resolution high-speed continuous still shooting (even in P, Av, Tv and M modes) and the advanced star shooting modes. The processor allows for MP4 video recording for better compatibility with mobile devices and tablets. Highly compressed MP4 video not only preserves space on your memory card but also improves playback on mobile devices. The new processor also supports an MF Peaking function, giving you a pro-level focusing tool.
The camera features an advanced Creative Shot mode to make creating artistic photos even more fun. In Creative Shot mode, the camera captures the original composition and automatically produces and saves five additional variations by using advanced Canon technologies to apply filter options based on the individual scene, subject and exposure. On the camera, over 40 filter choices are available and are grouped into Retro, Monochrome, Special and Natural categories to make exploring the world of artistic photography fun and easy. With Creative Shot mode, the result is stunning artistic photos that are perfect for sharing.
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