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Commercial Photography Handbook:Business

michaels camera video digital EC102775
Commercial Photography Handbook:Business
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Get on the fast track to success! In this book, Kirk Tuck shows you how to build a successful business from the ground up. He begins by helping you identify your strengths and determine what equipment and skills you'll need. Then, he moves on to show you what you'll need to do to become an official business entity. Next, you'll learn how to ensure that your products fit the markets in which you are trying to sell them – as well as how to expose your products to customers who have the money and desire to buy them. You'll even learn how to design marketing campaigns that clearly differentiate you from the competition. Finally, you'll master the skills needed to make important financial decisions, minimizing your overall business expenses and maximizing your profits. AUTHOR: Kirk Tuck was a specialist lecturer in photography at the University of Texas before being lured into the world of advertising photography, where he serves for seven years as the creative director for Avanti Advertising and Design. Today, he is a freelance photographer whose clients include IBM, Dell Computer, Motorola, Elle Magazine, and Time Warner. SELLING POINTS: The history of commercial photography and its influence on the photographers of today The legal aspects of commercial photography, from contracts, to model and property releases, to insurance and taxes Understanding the role of stock photography in your business Tips for developing a successful marketing program – the blind spot in most artists' business plans 100 colour photographs

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