Updated to include timely tips for navigating popular social networking sites and other internet marketing opportunities, this guide to running a successful portrait studio goes beyond the initial components of a photography business and focuses on successful customer service, networking, diversification, and business management strategies. From setting goals for a business to creating an elegant studio atmosphere that impresses clients while respecting the budget, this handbook breaks down each minute consideration in the growth of a successful business. Smart managerial decisions regarding portrait-pricing strategies, employee training, telephone skills, positive relationships with suppliers, and responsible delegation of duties are complemented by practical advice on networking within a community, creating demand for high-quality portraiture, and diversifying clientele by catering to the unique needs of each client subset.
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