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Nikon Coolpix W100 Blue Family Kit

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The COOLPIX W100 combines reliable image quality with an easy-to-use animated menu option, and an ergonomic design for effortless fun across the family. Its compact rounded design, large buttons and intelligent features such as Underwater Face Framing, ensure that every member of the family can capture high quality images and Full HD video at the press of a button.

Take family portraits to a whole new level of fun, with the easy-to-use COOLPIX W100. It’s waterproof to a depth of 10m1, shockproof to a drop of 1.8m2, cold-resistant down to -10°3 and dustproof4 – so you can take it almost anywhere to capture your family’s unforgettable moments. Plus, with SnapBridge, you can stay connected and instantly share your memories with friends and loved ones – no matter where you are.



Life's moments at your fingertips

Share your best shots with SnapBridge, a new feature that automatically downloads your images to your smart device – via a constant Bluetooth Low Energy (BLE) connection. BLE maintains constant connection with minimal power, so you can continue shooting and sharing without draining your batteries too quickly. SnapBridge also allows your smart device to access your camera, even when the camera is switched off. 

Incredible imagery made simple

Photograph stunning images of your loved ones from any distance, thanks to the 13.2-megapixel CMOS sensor with 3x optical zoom6and 6x Dynamic Fine Zoom7. Whether it’s your kids playing in water or your friends frollocking on the beach, you can capture spontaneous moments with the COOLPIX W100’s Target Finding autofocus. That’s because, it automatically focuses on your subject – anywhere in the frame. The COOLPIX W100 also features a continuous shot-combining technology, which helps produce clear shots – in any lighting conditions.

Built to last

Even if it gets wet, left out in the cold or dropped on its side, the COOLPIX W100 keeps on going. Take it on a dive up to 10m1underwater, drop it from 1.8m2, brave the cold down to -10°3 or bring it with you to the sand dunes4. You’ll be able to capture all of your family’s exciting activities without worry.


From your child’s first steps and giggling uncontrollably to their first swim in the deep blue, you can instantly record slices of life in Full HD 1080/30p – all with the simple touch of a button. Plus, the Vibration Reduction (VR) function for shooting videos allows you to achieve sharp and clear footage on demand. Once you’re done recording, simply share the love and laughter with everyone by connecting the COOLPIX W100 to an HDTV – via an HDMI micro connector.


Designed for everyone

With its rounded shape and user-friendly buttons, the COOLPIX W100 is made for everyone – regardless of age. Thanks to a 230k-dot, 2.7-inch TFT LCD monitor and an all-new welcome screen that changes depending on the time of day, reviewing your images is a breeze. And if you’re worried about accidentally deleting precious photographs, simply activate the Image Lock feature. It also weighs only 177g with battery and SD card, making the lightweight and compact COOLPIX W100 perfect for any photographer.

Waterproof: a depth of 10m / 33ft [JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10m / 33ft)].

2 Shockproof: resists a drop of 1.8m / 5.9ft (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock).

3 Cold resistance: down to approx. -10°C (14°F).

4 Dustproof: JIS/IEC protection class 6 (IP6X) equivalent.

5 Register for your Nikon ID to receive unlimited online storage for thumbnail pictures at a resolution of 1920×1080 on NIKON IMAGE SPACE, for free.

6 Approximately 30mm – 90mm equivalent in 35mm format.

7 Approximately 180mm equivalent in 35mm format. Magnification of Dynamic Fine Zoom is calculated from the maximum wide-angle position of optical zoom.



Pixels Actual: 14.17 Megapixel
Effective: 13.2 Megapixel
Sensor 1/3.1" CMOS
File Formats Still Images: JPEG
Movies: MP4
Max Resolution 13 MP: 4160 x 3120
Aspect Ratio 4:3
Image Stabilization Digital
Lens NIKKOR, 6 elements in 5 groups
EFL: 4.1-12.3mm (35 mm equivalent: 30-90mm)
Aperture: f/3.3 (W) - 5.9 (T) to f/6.6
Filter Thread None
Zoom Optical: 3x
Digital: 4x
Focus Range Wide: 2.0" (5 cm) - Infinity
Telephoto: 19.69" (50 cm) - Infinity
Exposure Control
ISO Sensitivity Auto, 125-1600
Shutter Type: Electronic & Mechanical
Speed: 1/2000 - 1 Second 
Type: Electronic & Mechanical
Speed: 25 Seconds in Night Scene Mode
Self-Timer 5, 10 Seconds
Flash Modes Auto
Built-In Flash Yes
Maximum Effective Flash Range Wide: 0.98 - 10.17' (0.3 - 3.1 m)
Telephoto: 1.97 - 5.58' (0.6 - 1.7 m)
External Flash Connection None
Built-In Memory 22 MB
Memory Card Type SD
Video Recording Yes, NTSC
Resolution 1920 x 1080p: 30 fps
Audio Recording Built-In Mic: With Video + Voice Memo (Stereo)
Viewfinder Type None
Screen 2.7" LCD Rear Screen (230,000 pixels)
Screen Coverage 96%
Connectivity/System Requirements
Connectivity HDMI D (Micro), Micro-USB
Wi-Fi Yes, 802.11b/g built-in
Operating/Storage Temperature Operating
14 to 104°F (-10 to 40°C)
Humidity: 0 - 85%
Waterproofing 32.8' (10.0 m)
Battery 1 x EN-EL19 Rechargeable Lithium-Ion Battery Pack, 3.7 VDC, 700 mAh
Dimensions (W x H x D) 4.3 x 2.6 x 1.5" / 109.5 x 67.0 x 38.0 mm
Weight 6.243 oz / 177 g

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