If you still need more (or less) features Sony has 8 models in their A7 line up to choose from.
Sony has matured the full-frame mirrorless line to the point where all the pieces of the puzzle just work as expected and now they present an incredible feature set in the A7 III at a "basic" price point. But don't let the word "basic" make you think the A7 III is a basic camera. This couldn't be further from the truth.
Here are 11 reasons why you should seriously consider the new A7 III :
Perfection for all. Everything you need.
Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
Gain control of expressive freedom
With outstanding imaging capability and the high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.
Image quality evolves
Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
Newly developed sensor evolved image processor
The latest technology achieves a stunning processing speed
A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed
The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed while minimizing noise to reveal fine details in every picture.
Reducing noise in high-resolution images Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
Subtle gradation from shadow to highlight
The dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom for creative imaging.
Faithful colour reproduction more accurate colour reproduction straight out of the camera
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilisation
The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.
14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode
Take aim with high AF performance
4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
4D FOCUS: Stunning wide coverage
A remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.
4D FOCUS: Fast AF speed
Up to two times faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.
Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.
Eye AF revolutionises portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
Focus control via touch screen
The α7 III has Touch Focus function, and a TouchPad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
AF in Focus Magnifier
Use autofocus for stills while the focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
Capture decisive moments
Fast continuous shooting captures the height of a moment
The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with the live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.
Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst
Shoot continuously in absolute silence
This camera allows silent shooting at up to 10 fps with AF/AE tracking. Silence is critical for various scenes when even slight noise can mean missing a chance at an ideal shot.
Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.
Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.
More realistic, expressive movies
High-resolution 4K HDR
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recording
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
HLG (Hybrid Log-Gamma) for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.
Supports S-Log3 and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
Shoot with more assured reliability
Reliable features and operation in a compact body
The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
Longer battery life to shoot for more professional lengths
The α7 III can use an NP-FZ100 battery with approx. 2.2 times as much capacity as an NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual media slots, UHS-II support
With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
My Menu: faster to your favourites
Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.
With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.
High connectivity for smooth workflow
USB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.
High resolution full-frame digital SLRs demand the optical quality for which the SP 28-75mm F/2.8 XR Di is famous. Another in Tamron's selection of fast and constant F2.8 maximum aperture optics, its speed benefits photographers in several ways, including the ability to render cluttered backgrounds well out of focus, added low-light shooting freedom and a brighter viewfinder image. Featuring XR (Extra Refractive Index) and LD (Low Dispersion) glass in an optical formula employing 16 elements and 14 groups—assuring sharpness, optimal contrast and color accuracy, rendering striking images. Sophisticated aspherical element design and internal focus contribute to barrel size that belies a typically large F2.8 optic. With both an ideal picture angle range, fast aperture and outstanding optical properties, it's no wonder that so many SP 28-75mm F/2.8 lenses can be found in the bags of noted wedding and corporate shooters.
The designation “Di” (Digitally Integrated Design) marks a generation of lenses, which have been specially adapted to the higher requirements of digital SLR cameras (APS-C and full frame).
24.2MP 35-mm full-frame CMOS sensor with a back-illuminated design
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
High-speed continuous shooting of up to 10fps with AF/AE tracking
4K HDR movie recording capability
|Lens Mount||Sony E-Mount|
|Pixels||Actual: 25.3 Megapixel
Effective: 24.2 Megapixel
|Max Resolution||24 MP: 6000 x 4000|
|Aspect Ratio||3:2, 16:9|
|Sensor Type / Size||CMOS, 35.6 x 23.8 mm|
Still Images: JPEG, RAW
Movies: AVCHD 2.0, XAVC S
Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)
|Dust Reduction System||Yes|
|Memory Card Type||SD
Memory Stick Pro Duo
Memory Stick PRO HG-Duo
|Image Stabilization||Sensor-Shift, 5-Way|
|Video Recording||Yes, NTSC/PAL|
|Video Format||3840 x 2160p at 23.98/25/29.97 fps (100 Mb/s XAVC S via H.264)
3840 x 2160p at 23.98/25/29.97 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 100/120 fps (100 Mb/s XAVC S via H.264)
1920 x 1080p at 100/120 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 23.98/25/29.97/50/59.94 fps (50 Mb/s XAVC S via H.264)
1920 x 1080p at 50/59.94 fps (25 Mb/s XAVC S via H.264)
1920 x 1080p at 25/29.97 fps (16 Mb/s XAVC S via H.264)
1920 x 1080i at 50/59.94 fps (24 Mb/s AVCHD via H.264)
1920 x 1080i at 50/59.94 fps (17 Mb/s AVCHD via H.264)
|Video Clip Length||Up to 29 Minutes|
|Audio Recording||Built-In Mic: With Video (Stereo)
Optional External Mic: With Video (Stereo)
|Focus Type||Auto & Manual Focus|
|Focus Mode||Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-servo AF (S)|
|Autofocus Points||Phase Detection: 693
Contrast Detection: 425
|Viewfinder Resolution||2,359,000 Dot|
|Viewfinder Eye Point||23 mm|
|Viewfinder Magnification||Approx. 0.78x|
|Diopter Adjustment||-4 to +3 m|
|Display Screen||3" Rear Touchscreen Tilting LCD (921,600)|
|ISO Sensitivity||Auto, 100 to 51200 (Extended Mode:50 to 204800)|
|Shutter||30 to 1/8000 Second , Bulb Mode|
|Remote Control||RM-VPR1, VCT-XPR10, VCT-VPR1, RM-SPR1, RMT-VP1K (Optional)|
|Metering Method||Center-Weighted Average Metering, Multi-Zone Metering, Spot Metering, Highlight Weighted|
|Exposure Modes||Modes: Aperture Priority, Auto, Manual, Movie, Program, Shutter Priority
Metering Range: EV -3.0 to EV 20.0
Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV Steps)
|White Balance||Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater|
|Continuous Shooting||Up to 10 fps at 24.2 MP for up to 89 Exposures (Raw Format)
Up to 10 fps at 24.2 MP for up to 177 Exposures (JPEG Format)
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP
|Max Sync Speed||1 / 250 Second|
|Flash Compensation||-3 EV to +3 EV (in 1/3 or 1/2 EV steps)|
|Dedicated Flash System||TTL|
|External Flash Connection||Hot Shoe|
|Self Timer||2, 5, 10 Seconds|
|Connectivity||1/8" Headphone, 1/8" Microphone, HDMI D (Micro), USB 2.0 Micro-B, USB 3.0, USB Type-C|
|Battery||1 x NP-FZ100 Rechargeable Lithium-Ion Battery Pack, 7.2 VDC, 2280 mAh|
|Operating Temperature||32 to 104°F / 0 to 40°C|
|Dimensions (W x H x D)||5.0 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm|
|Weight||1.43 lb / 650 g|
In The Box
A7 III – Body Only
Rechargeable Battery (NP-FZ100)
AC Adapter (AC-UUD12)
Accessory shoe cap
Micro USB cable
24-month Australian warranty from Sony Australia
|Angle of View (diagonal)||75° 32’ (with full-size SLR cameras)
32° 11’ (with APS-C sized sensor digital SLR cameras)
|Lens Construction||16 elements in 14 groups|
|Minimum Focus Distance||0.33m (13") (entire zoom range)|
|Max. Magnification Ratio||1:3.9 (at 75mm)|
|Diaphragm Blade Number||7 (circular diaphragm)|
|Standard Accessories||Lens hood|