What is 4K video?

June 27, 2018

What is 4K video?

While 4K video has been around for several years now, many consumers are still not making the most of its benefits. From cameras to televisions and even smart phones, extremely high quality photos and video can be streamed, shot and recorded on a huge range of devices right now.


But what exactly is 4K?

Until recently most videos and images were produced in standard HD 720p (1280 x 720 pixels) or Full HD 1080p (1920 x 1080 pixels). But with 4K devices utilising the far denser resolutions of 3840 x 2160 or 4096 x 2160 pixels, the increase in quality is immediately apparent.

With improvements made to not only your video's sharpness, but also the richness of details and textures, 4K is the way to go for professional looking videos.


Why shoot in 4K?

Setting aside the clear boost in quality using 4K, there's also a whole host of practical reasons for using the format. There are several editing benefits gained from the greater pixel density – including being able to crop, pan and zoom into images while still maintaining great clarity.

You can also stabilise video footage far more effectively, rather than often-blurry results from using 1080p footage. Another benefit is being able to capture still images from videos, which trying to do so from lower resolutions can lead to noisy and fuzzy pictures. While 4K does require significantly more storage space, as this is relatively cheap to come by nowadays, the barrier to 4K enabled devices is now less significant compared to a few years ago.

While 8K resolutions are already being discussed, supporting products have been slow to appear on the horizon, meaning 4K is set to remain the superior resolution for consumers into the foreseeable future.

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