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News

Olympus OM-D E-M1 Mark II Development Announcement
Olympus OM-D E-M1 Mark II Development Announcement

September 23, 2016

We are excited to announce the development of the long awaited Olympus OM-D
E-M1 Mark II.

The OM-D E-M1 Mark II is packed with an array of shooting features making new types of imaging expression possible. It possesses high-speed performance that cannot be imitated, 18 frames per second in AF/AE tracking and 60 frames per second in AE/AF lock have been realised, those split second moments will now never be missed.

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FujiFilm GFX 50S Medium Format Mirrorless Digital Camera Announced
FujiFilm GFX 50S Medium Format Mirrorless Digital Camera Announced

September 23, 2016

PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016—FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging. The company will release mirrorless digital camera FUJIFILM GFX 50S which features the FUJIFILM G Format 43.8x32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts. The new series deliver the highest image quality Fujifilm offers as well as outstanding expandability and functionality as a camera system.

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Tokina Launches New Mirrorless Lens Series for Sony E-Mount
Tokina Launches New Mirrorless Lens Series for Sony E-Mount

September 14, 2016

Tokina USA introduces the fast aperture, full-frame 20mm F/2.0 FE MF prime camera lens.  This lens marks the initial offering of FiRIN, a new mirrorless lens series.  This new lens series from Tokina is designed for a photography market that is rapidly adopting mirrorless camera systems as a standard.  The FiRIN 20mm f/2.0 lens is a bright, wide-angle lens that is compatible with Sony E-Mount cameras.

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The New Tamron 150-600mm G2 Zoom Lens is Coming Soon
The New Tamron 150-600mm G2 Zoom Lens is Coming Soon

September 12, 2016

Just 3 years after Tamron announced its first version of this extra long reach Zoom Lens they have added a wide range of improvements to the new Generation 2 Version.

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