World Wide Release - Sony Alpha 7C - the smallest and lightest full frame camera with in-built stabilisation.

September 15, 2020

The A7 Mark III has been available since 2018. It has been a really good workhorse for a lot of photographers and is a great all rounder camera for most users and many shooting genres - 24mp, 10 frames per second,  4k video for content creators. high ISO performance for low light shooting, amazing autofocus and it has won a lot of prestigious industry awards.

It has been very popular with landscape, streetscape, wedding photographers, portraiture and more.

However, it is missing some features for videographers in particular. This camera has been designed to appeal to content creators in the video arena. Specifically for vloggers.

The Alpha 7C is the smallest and lightest full frame camera with 5-axis steady shot in-built stabilisation. It shares a similar form factor to the A6600, but inside it has a full frame sensor. 

  • Real time Eye AF for video which is very important for video makers and vloggers, it allows the user to find the eye to establish focus, but it also holds the eye as the camera and subject move and as you shoot at high frame rates
  • S-Log features for videographers who want to do colour grading
  • High resolution 4K video recording
  • 693 Phase detection autofocus points
  • 24Mega pixels for users who want to shoot and video at the same time
  • Microphone and headphone jacks

Full-frame performance made compact 

Despite the compact size, the Alpha 7C delivers the spectacular image quality that you'd expect from a full-frame camera. This was accomplished by developing new mechanical components, along with layout and structural enhancements. The 's full-frame sensor does more than just capture more light than smartphones, compact digital cameras and APS·C cameras. Enhanced image depth, dynamic range and detail are all possible thanks to the large sensor and pixel size.

Approx.19% smaller in volume, 22% lighter than the a7 Ill (With battery and memory card} 

High speed and precise performance and optical image stabilisation

State-of-the-art AF and speedy continuous shooting capability (10fps* ) help ensure you won't miss that important split-second shot. The 5-axis in-body optical image stabilisation mechanism unit keeps it steady and blur-free whether you're shooting stills or movies. 

  • A l·based Real-time Tracking, Real-time Eye AF for humans (movies/stills) and animals (stills) 
  • Activate Real-time Tracking anytime, with AF-ON button 

Movie-making with room for creativity 

Expand your creativity with several features on Alpha 7C. 

  • Adjustable AF sensitivity and AF transit on speed control 
  • Picture Profile, S-Log2/3 and HLG
  • Slow and quick motion
  • 4K (QFHD:3840x2160) using full-pixel readout and 6K oversampling 
  • Accessories for movie shooting including. an optional grip and mic combinations is perfect for cable-free vlogging,and vertical-format video is supported.

Designed for optimal usability 

  • Side-opening LCD monitor for flexible operation  - rotates 176 degrees horizontally and 270 degrees vertically
  • Intuitive touch operation and display 
  • Robust and reliable design  - Magnesium alloy monocoque structure used for the bodies of cars or aircraft . Sealed against dust and moisture

Bonus Gift With Purchase - Introductory Promotion - Purchase Your Alpha 7C by 4th November 2020 and receive a Bonus Gift up to $229 value. See full details here



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