PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016—FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging. The company will release mirrorless digital camera FUJIFILM GFX 50S which features the FUJIFILM G Format 43.8x32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts. The new series deliver the highest image quality Fujifilm offers as well as outstanding expandability and functionality as a camera system.
Tokina USA introduces the fast aperture, full-frame 20mm F/2.0 FE MF prime camera lens. This lens marks the initial offering of FiRIN, a new mirrorless lens series. This new lens series from Tokina is designed for a photography market that is rapidly adopting mirrorless camera systems as a standard. The FiRIN 20mm f/2.0 lens is a bright, wide-angle lens that is compatible with Sony E-Mount cameras.
Alan Michael, who’s passion for photography which was the major driving force behind the modern michaels, passed away today. Alan's unrelenting drive, thirst, inspiration & industry renowned business savvy transformed michaels pharmacy & camera store into what it is today… Alan’s legacy is Australia’s largest & most reputable photographic retailer.